Beauty & Service Business Web Design · Hertfordshire
Your work is beautiful.
Your website should say that.
We build websites for beauty and service businesses that turn visitors into bookings — and browsers into loyal clients.
What We Do
Crafted with intention,
built to perform
Bespoke Web Design
Fully custom websites designed and built from scratch. Every pixel considered, every interaction intentional.
- Custom design & build
- Mobile responsive
- SEO foundations
- Performance optimised
- CMS integration
Brand & Identity
A cohesive visual identity that communicates your value before a word is read. Logo, palette, typography and beyond.
- Logo design
- Colour & typography
- Brand guidelines
- Social assets
- Print-ready files
Monthly Retainer
Ongoing support, updates and strategic digital consultancy. Your website, always in expert hands.
- Priority support
- Content updates
- Performance monitoring
- Monthly reporting
- Strategy consultancy
Our Clients
Who We Work With
Built for beauty. Open to all.
We specialise in websites for beauty and wellness professionals — but our work is open to any service business that wants to be taken seriously online.
The Difference
What changes when your
website works for you
Before
- ✕Clients can't find your prices or services
- ✕Bookings only come through Instagram DMs
- ✕Your website looks nothing like your actual work
- ✕High-value clients scroll past and don't enquire
- ✕You're manually answering the same questions every day
- ✕You lose bookings while you're sleeping or in appointments
- ✕Looks the same as every other person in your area
After
- ✓Everything a client needs to know, instantly
- ✓Automated booking connected to your existing system
- ✓A site that reflects how talented you actually are
- ✓A premium presence that attracts premium clients
- ✓Your website answers questions — so you don't have to
- ✓Enquiries land in your inbox around the clock
- ✓A brand that stands out and is impossible to ignore
Free Tool
What is your website
costing you right now?
Most beauty businesses lose thousands every year to a website that doesn't convert. Find out your number in under 60 seconds — free.
Why Us
We don't just build
beauty websites.
We are the client.
Hi, I'm Lucy — a bridal makeup artist based in Hertfordshire. I know exactly what it feels like to lose a client because your online presence didn't reflect how good your work actually is.
I started The Web Project because I saw talented beauty professionals being let down by websites that looked amateur, loaded slowly, or made booking feel like hard work. Your clients are judging you before they ever pick up the phone — and your website is doing the talking.
I understand your industry, your clients and what they need to see before they trust you with their wedding day, their skin or their look. That's not something a generic web agency can offer.
Work With MeIntegrates with your booking system
How It Works
Simple. Seamless.
Exceptional.
Discovery Call
We talk through your goals, audience and vision. No commitment required — just a conversation.
Strategy & Proposal
We put together a bespoke proposal with scope, timeline and investment — within 24 hours.
Design & Build
We design and build your site, sharing progress at every stage. You're always in the loop.
Launch & Beyond
We handle the launch and remain on hand for ongoing support, updates and growth.
Selected Work
Design
Explorations
A curated collection of conceptual directions — each one a glimpse into the digital experiences we create.
All work shown represents design concepts and style explorations.
01
Bridal Makeup Artist
A romantic, editorial presence for a luxury bridal makeup artist — elegant typography, soft warmth and a gallery-led layout designed to convert enquiries from dream brides.
02
Lash & Brow Studio
A clean, confidence-building website for a lash and brow specialist — designed to showcase work beautifully and make booking feel effortless from the first click.
03
Aesthetics Clinic
A premium digital identity for a medical aesthetics clinic — balancing clinical authority with warmth to build trust and drive consultation bookings.
04
Nail Studio
A bold, visual-first website for an independent nail artist — gallery-driven design that lets the work do the talking and a seamless path from inspiration to booking.
05
Pilates Studio
A calm, aspirational presence for a boutique Pilates studio — spacious layout, strong class schedule integration and a design that reflects the discipline and mindfulness of the brand.
06
Beauty Salon
A full-service salon website built for discovery and retention — clear service menus, team profiles and an integrated booking flow that keeps the diary full.
Investment
Transparent pricing,
zero surprises
Perfect for small businesses and personal brands ready to launch online.
- Single page website
- Custom design
- Mobile responsive
- SEO foundations
- Contact form
- Vercel hosting setup
- Domain connection
- Google Fonts and custom typography
- Delivered in 7 days
Need an online shop? See our Bespoke package.
For established businesses ready for a powerful, conversion-focused online presence.
- Up to 8 pages
- Fully custom design
- Mobile responsive
- Up to 5 service pages with SEO targeting
- Blog or news section
- Advanced SEO setup
- Contact form and booking integration
- Vercel hosting setup
- Domain connection
- Google Fonts and custom typography
- 2 rounds of revisions
- Delivered in 2 weeks
Need an online shop? See our Bespoke package.
For businesses that need something truly unique — built entirely around your vision.
- Fully bespoke build
- Unlimited pages
- Custom functionality tailored to your business
- E-commerce integration (Stripe or Shopify)
- Service pages with advanced SEO
- Blog or news section
- API integrations on request
- Google Fonts and custom typography
- Vercel hosting setup
- Domain connection
- Priority support for 30 days after launch
- Monthly maintenance available
- 2 rounds of revisions included
- Timeline and pricing agreed per project
All projects include a free 30-minute discovery call. Payment plans available on request.
Free Resources
Guides to help you
grow your business.
Practical, no-fluff guides written specifically for beauty and wellness professionals. Download free — no catch.
Browse Free GuidesReady to elevate your online presence?
Enquire today and receive a response within 60 minutes.
FAQ
Questions we
get asked a lot
Do I need to buy my own domain?
Yes — your domain is yours and should stay that way. We'll guide you through buying one (usually £10–15 per year) and handle all the technical setup for you.
Will it connect to my booking system?
Absolutely. We integrate with Fresha, Vagaro, Treatwell, Timely, Calendly and most other booking platforms. Your existing setup stays exactly as it is — we just make it look far better.
How long does it take?
The Starter package is delivered in 7 days and the Studio package in 2 weeks from the point you've shared everything we need. We keep things moving and keep you in the loop throughout.
Can I update the site after launch?
Your site is built to last, but your business will evolve — new prices, new services, new photos. Rather than leaving you to figure it out alone, we offer a simple £30/month maintenance plan that covers all your basic updates. Just message us what you need and we'll handle it, usually within 24 hours. One less thing to think about.
What if I don't have professional photos?
Your work photos from Instagram are often more than enough. We can also source high-quality, on-brand stock imagery to complement your content — at no extra cost.
Do you work with businesses outside of beauty?
Yes — beauty and wellness is our speciality but we work with any service business that wants a website that actually converts. If in doubt, just reach out and we'll let you know.
Get In Touch
Let's build
something remarkable
Tell us about your project and we'll come back to you within 60 minutes with thoughts, ideas and next steps. No commitment, no hard sell.