Free Tool
What is your website
costing you?
Most beauty businesses lose thousands of pounds every year to a website that doesn't convert. Find out exactly how much in under 60 seconds.
Include your most common service — e.g. a bridal package, a lash set, a treatment.
Count DMs, emails, messages — any enquiry from a potential new client.
Be honest — this is the number that matters most.
Fill in your details on the left to see your result.
How we calculate this
Every number is based on something real.
This calculator uses three inputs you provide, two industry-researched figures, and straightforward arithmetic. Here's exactly where every number comes from.
This is the total number of new enquiries you receive across all channels — DMs, emails, website contact forms. You know this number better than anyone.
The percentage of your enquiries estimated to drop off due to your website. The figures are drawn from Google's research on mobile abandonment rates and Sweor's widely cited finding that 75% of people judge a business's credibility on its website design alone. We apply a conservative range based on how far your website falls short — the worse the website, the higher the drop-off.
Not every lost enquiry would have booked even with a perfect website — people change their minds, compare prices, or aren't quite ready. We assume 70% of the enquiries currently lost to a poor website would convert with a professional one. This is deliberately conservative to avoid inflating the result.
The typical value of a single booking for your most common service. This is your number — we don't adjust or estimate it.
We multiply your weekly loss by 52 to show the annual impact. If you take holiday or have seasonal gaps, your real figure will be slightly lower — but the annual view is the most useful for understanding the true cost of inaction.
This calculator produces an estimate, not a guarantee. Real results depend on your specific market, services, pricing and website quality. The figures are intentionally conservative — the actual cost of a poor or absent website is often higher than this tool suggests.